PROFESSIONAL - High quality mascara with a long-lasting, smudge-roof and water resistant formulaBRUSH - The curved brush has thin spikes that lengthen and define lashesColor - The blackest of black in color, this mascara suits all eye colors and eye makeup shadesMUST HAVE - Ultra Plush is the ideal makeup gift for women and anyone else who loves high quality makeup - especially teens!CRUELTY FREE - Ultra Plush Mascara is vegan-friendly free from animal testing! W7's mission is to give everybody access to high quality cosmetics at an affordable price.